Instagram TV Boost
IGTV is inside Instagram. But it’s also its own standalone app.
Instagram is trying to give it’s Instagram TV a boost. They’re now integrating IGTV preview videos into its flagship feed to get more people to the new longer-form hub.
So now, if you follow someone who’s posted a new video on IGTV, a preview, up to one minute in length, could appear in their main feed. That prods them to check out the clip before they go over to IGTV to watch it in full. IGTV content can be 10 minutes max for most users, and up to 60 minutes for verified accounts. IGTV is inside Instagram. But it’s also its own standalone app.
This article was written by Christopher Michael McHugh. Mr. McHugh is a producer, media analyst and marketer. He is the owner of McQ Marketing Group. He can be reached via email at Chris@McQMarketingGroup.com or by phone at 203-689-3419.
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