YouTube Creator Burnout
YouTube creator fatigue continues to be a big problem. Casey Neistat recently reacted to an article about the issue by Lindsay Dodgson of Business Insider. Neistat talked about how he has reduced the number of videos to help with his work-life balance. The problem is so many content creators are finding it hard to justify producing multiple videos a week for the amount of cash that they’re generating. Just this week, longtime video game commentator John Lester, who goes by the name Gamester81, let his followers know that he’ll be posting less. He like many YouTubers already have full-time jobs, families and other commitments.
YouTube has always been the public access channel of the internet. Creating content for a small audience with no financial return. But for many years, YouTube had dangled the carrot of potential making money in front of a lot of people. But as the years have gone by, many realize that only a few can make full-time income off the platform. A pipedream that has been further complicated by YouTube’s treatment of its content creators and its lack of a copyright arbitration system that everyone views as fair.
This article was written by Christopher Michael McHugh. Mr. McHugh is a producer, media analyst and marketer. He is the owner of McQ Marketing Group. He can be reached via email at Chris@McQMarketingGroup.com or by phone at 203-689-3419.
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